This blog is a place to discuss, learn about and explore the notion of brand advocacy. MotiveQuest is a marketing strategy firm. We use online anthropology to understand core motivations and drivers and competitive dynamics through the eyes of people for our clients.
While sponsored by MotiveQuest, we hope to aggregate the best thinking on brand advocacy from across teh web and present and discuss it here.
Online anthropology is the process of collecting millions of online conversations from blogs, forums, newsgroups and social networks and analyzing them to build a model of how a community or category works.
For more information contact tobrien at motivequest dot com.
TO’B
